The combined offering allows marketing teams and agencies to plan all of the tasks surrounding a project, coordinate resources to execute the work, have all stakeholders weigh in on the creative proof, and manage its distribution, all in one single comprehensive solution. Our acquisition of ProofHQ, the leader in this space with more than 2600 customers, adds essential capabilities to our already-broad offering as we provide marketing teams and agencies with a single system to prioritize, plan, and manage work." "We are committed to delivering solutions that meet those needs and we see proofing as an essential part of a comprehensive marketing work management suite.
"Every modern marketing team and agency needs online proofing in order to deliver more content, for more channels, in less time, without sacrificing quality, brand integrity, client satisfaction, or results," said Eric Morgan, CEO Of Workfront.
Bringing Workfront and ProofHQ together combines the marketing work management capabilities of Workfront with the online proofing of ProofHQ into a seamless best-in-class solution. It has changed the workflow for marketing teams and agencies from clunky, hard copy, manual approval processes, to on-demand solutions that can be accessed by any team member at their convenience on any device. ProofHQ streamlines the review and approval process for any type of creative asset. Workfront and ProofHQ have had a successful partnership for nearly 3 years, with ProofHQ powering the proofing capabilities within Workfront. The acquisition of ProofHQ expands the Workfront marketing work management (MWM) capabilities, and further demonstrates Workfront's commitment to calming the chaos of work for marketing teams and agencies. SILICON SLOPES, Utah, J/PRNewswire/ - Workfront, the leading provider of cloud-based Enterprise Work Management solutions, has acquired the global leader in online proofing, ProofHQ.
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